The back of a business card is a valuable space to include additional information that can help you make a lasting impression and encourage potential customers to take the next step. This could include a brief description of your products or services, a call to action, or your social media handles.
By making the most of the back of your business card, you can increase its effectiveness as a marketing tool and help your business grow. Here are a few tips for creating a great back-of-the-business card design:
- Keep it simple and easy to read.
- Use high-quality images and graphics.
- Make sure your contact information is prominently displayed.
- Include a call to action.
Contents
What Goes on the Back of a Business Card
The back of a business card is a valuable space that can be used to provide additional information about your business, products, or services. Here are ten key aspects to consider when designing the back of your business card:
- Contact information: Make sure your contact information is prominently displayed on the back of your business card, including your name, title, company name, address, phone number, email address, and website.
- Business hours: If your business has specific business hours, list them on the back of your business card.
- Social media links: Include links to your social media profiles so that potential customers can connect with you online.
- Call to action: Include a call to action on the back of your business card, such as “Visit our website” or “Call us today.”
- Mission statement: A concise mission statement can help potential customers understand your business’s values and goals.
- Products or services: List your products or services on the back of your business card, along with a brief description.
- Testimonials: Include testimonials from satisfied customers to build credibility and trust.
- QR code: A QR code can be used to direct potential customers to your website or social media pages.
- Offer or discount: Include a special offer or discount on the back of your business card to encourage potential customers to make a purchase.
- Design: The design of the back of your business card should be consistent with the overall design of your card. Use high-quality images and graphics, and make sure the text is easy to read.
By including these key aspects on the back of your business card, you can create a more effective marketing tool that will help you attract new customers and grow your business.
Contact information
Your contact information is one of the most important elements of your business card. It’s how potential customers will get in touch with you, so it’s important to make sure it’s easy to find and read.
The back of your business card is a great place to put your contact information. It’s typically less cluttered than the front, and it gives you more space to work with. Here are a few tips for displaying your contact information on the back of your business card:
- Use a large, easy-to-read font.
- Make sure your contact information is prominently displayed, and not hidden in a corner.
- Include all of your relevant contact information, including your name, title, company name, address, phone number, email address, and website.
By following these tips, you can make sure that your contact information is easy to find and read, which will help you attract new customers and grow your business.
Here are some real-life examples of how businesses have used the back of their business cards to display their contact information:
- Apple includes its website, phone number, and email address on the back of its business cards.
- Google includes its website, phone number, and email address on the back of its business cards.
- Microsoft includes its website, phone number, and email address on the back of its business cards.
These are just a few examples of how businesses have used the back of their business cards to display their contact information. By following these tips, you can create a business card that is both informative and effective.
Business hours
Including your business hours on the back of your business card is a great way to provide potential customers with important information about your business. It lets them know when you’re open and when they can reach you. This can be especially helpful for businesses that have irregular hours or that are closed on certain days of the week.
Here are a few reasons why you should include your business hours on the back of your business card:
- It helps potential customers know when they can reach you.
- It can help prevent customers from showing up at your business when you’re closed.
- It can help you avoid missed appointments.
Here are some real-life examples of how businesses have used the back of their business cards to display their business hours:
- Apple includes its business hours on the back of its business cards.
- Google includes its business hours on the back of its business cards.
- Microsoft includes its business hours on the back of its business cards.
By including your business hours on the back of your business card, you can provide potential customers with important information about your business and help them make informed decisions about when to contact you.
Social media links
Including links to your social media profiles on the back of your business card is a great way to connect with potential customers and build relationships. Social media provides a platform for businesses to share their latest news, products, and services, as well as engage with customers and get feedback.
- Increased brand awareness: Social media can help you increase brand awareness by getting your business in front of a wider audience. When potential customers see your social media links on your business card, they are more likely to visit your profiles and learn more about your business.
- Lead generation: Social media can be a great way to generate leads. By including links to your social media profiles on your business card, you can encourage potential customers to connect with you on social media, where you can then nurture them and convert them into customers.
- Customer service: Social media can be used to provide customer service. By including links to your social media profiles on your business card, you can make it easy for customers to get in touch with you with questions or concerns.
- Drive traffic to your website: Social media can be used to drive traffic to your website. By including links to your website on your social media profiles, you can encourage potential customers to visit your website and learn more about your business.
By including links to your social media profiles on the back of your business card, you can connect with potential customers, build relationships, and grow your business. Here are some real-life examples of how businesses have used social media links on their business cards:
- Apple includes links to its social media profiles on the back of its business cards.
- Google includes links to its social media profiles on the back of its business cards.
- Microsoft includes links to its social media profiles on the back of its business cards.
Call to action
A call to action (CTA) is an essential element of any marketing campaign, and your business card is no exception. A well-crafted CTA can encourage potential customers to take the next step, whether it’s visiting your website, calling your office, or signing up for your email list.
- Clarity and Conciseness: Your CTA should be clear and concise, leaving no room for confusion about what you want the reader to do. For example, “Visit our website” is a clear and concise CTA that tells the reader exactly what you want them to do.
- Action-Oriented Language: Your CTA should use action-oriented language that encourages the reader to take action. For example, “Call us today” is an action-oriented CTA that encourages the reader to pick up the phone and call your office.
- Sense of Urgency: Your CTA should create a sense of urgency, encouraging the reader to take action now. For example, “Don’t wait, call us today!” is a CTA that creates a sense of urgency by implying that the reader could miss out if they don’t take action now.
- Placement: The placement of your CTA is also important. It should be placed prominently on the back of your business card, where it is easy to see and read.
By following these tips, you can create a call to action that will encourage potential customers to take the next step and grow your business.
Mission statement
Including a concise mission statement on the back of your business card is a great way to communicate your business’s values and goals to potential customers. A well-crafted mission statement can help potential customers understand what your business is all about and why you do what you do. This can be especially helpful for businesses that are new or that are trying to differentiate themselves from the competition.
Here are a few reasons why you should include a mission statement on the back of your business card:
- It helps potential customers understand what your business is all about.
- It can help you differentiate your business from the competition.
- It can help you attract customers who share your values.
Here are some real-life examples of how businesses have used mission statements on the back of their business cards:
- Apple’s mission statement is “To bring the best user experience to its customers through its innovative hardware, software, and services.”
- Google’s mission statement is “To organize the world’s information and make it universally accessible and useful.”
- Microsoft’s mission statement is “To empower every person and every organization on the planet to achieve more.”
By including a concise mission statement on the back of your business card, you can communicate your business’s values and goals to potential customers and help them understand what your business is all about.
Products or services
Listing your products or services on the back of your business card is a great way to provide potential customers with more information about your business. It can help them understand what you offer and why they should choose your business over the competition.
When listing your products or services, be sure to include a brief description of each one. This will help potential customers understand what each product or service is and how it can benefit them. You should also include your contact information, so that potential customers can easily get in touch with you if they have any questions or would like to place an order.
Here are some real-life examples of how businesses have used the back of their business cards to list their products or services:
- Apple includes a list of its products on the back of its business cards, including the iPhone, iPad, Mac, and Apple Watch.
- Google includes a list of its services on the back of its business cards, including Search, Gmail, Maps, and YouTube.
- Microsoft includes a list of its products and services on the back of its business cards, including Windows, Office, Surface, and Xbox.
By listing your products or services on the back of your business card, you can provide potential customers with more information about your business and help them make informed decisions about whether or not to do business with you.
Testimonials
Testimonials are a powerful way to build credibility and trust with potential customers. When potential customers see that other people have had positive experiences with your business, they are more likely to do business with you.
- Increased credibility: Testimonials can help increase your business’s credibility by showing potential customers that other people have had positive experiences with your products or services. This can be especially helpful for new businesses or businesses that are trying to differentiate themselves from the competition.
- Boosted trust: Testimonials can help boost trust with potential customers by showing them that other people have had positive experiences with your business. This can be especially helpful for businesses that are selling products or services that are expensive or that require a high level of trust.
- Improved sales: Testimonials can help improve sales by convincing potential customers to make a purchase. When potential customers see that other people have had positive experiences with your products or services, they are more likely to believe that they will have a positive experience as well.
Here are some real-life examples of how businesses have used testimonials to build credibility and trust:
- Apple includes testimonials from satisfied customers on the back of its business cards.
- Google includes testimonials from satisfied customers on the back of its business cards.
- Microsoft includes testimonials from satisfied customers on the back of its business cards.
By including testimonials from satisfied customers on the back of your business card, you can build credibility and trust with potential customers and help them make informed decisions about whether or not to do business with you.
QR code
A QR code is a two-dimensional barcode that can be scanned by a smartphone or tablet to direct users to a specific website or social media page. This can be a great way to provide potential customers with more information about your business, products, or services, or to encourage them to follow you on social media.
Including a QR code on the back of your business card is a great way to make it more interactive and engaging. It’s also a great way to track how many people are scanning your code and visiting your website or social media pages. This information can be valuable for marketing and advertising purposes.
Here are some real-life examples of how businesses have used QR codes on the back of their business cards:
- Apple includes a QR code on the back of its business cards that directs users to its website.
- Google includes a QR code on the back of its business cards that directs users to its search engine.
- Microsoft includes a QR code on the back of its business cards that directs users to its website.
By including a QR code on the back of your business card, you can make it more interactive and engaging, and you can also track how many people are scanning your code and visiting your website or social media pages. This information can be valuable for marketing and advertising purposes.
Offer or discount
Including a special offer or discount on the back of your business card is a great way to encourage potential customers to make a purchase. It can help you attract new customers, increase sales, and build customer loyalty.
When creating an offer or discount, be sure to make it something that is appealing to your target audience. For example, you could offer a percentage off their first purchase, a free gift with purchase, or a buy-one-get-one-free deal. You could also offer a discount for multiple purchases or for referring new customers to your business.
Once you have created an offer or discount, be sure to promote it on the back of your business card. You can also promote your offer or discount on your website, social media pages, and other marketing materials.
Here are some real-life examples of how businesses have used offers and discounts to encourage potential customers to make a purchase:
- Apple offers a 10% discount on all products purchased on its website.
- Google offers a free month of its premium subscription service to new customers.
- Microsoft offers a 20% discount on all products purchased on its website for a limited time.
By including a special offer or discount on the back of your business card, you can encourage potential customers to make a purchase and grow your business.
Design
The design of the back of your business card is an important part of creating a professional and memorable impression. It’s also a great opportunity to provide potential customers with more information about your business, products, or services. Here are a few things to keep in mind when designing the back of your business card:
- Consistency: The design of the back of your business card should be consistent with the overall design of your card. This means using the same fonts, colors, and graphics throughout.
- High-quality images and graphics: If you’re using images or graphics on the back of your business card, make sure they are high-quality and relevant to your business. Blurry or pixelated images will make your card look unprofessional.
- Easy-to-read text: The text on the back of your business card should be easy to read. This means using a large enough font size and a simple, easy-to-read font.
By following these tips, you can create a professional and memorable business card that will help you make a lasting impression on potential customers.
Tips for the Back of Your Business Card
The back of your business card is a valuable space to include additional information that can help you make a lasting impression and encourage potential customers to take the next step. Here are five tips to help you create a standout back-of-the-business card design:
Tip 1: Keep it simple and easy to read.
Avoid cluttering the back of your business card with too much information. Instead, focus on including the most important details, such as your contact information, a brief description of your business, and a call to action.
Tip 2: Use high-quality images and graphics.
If you’re using images or graphics on the back of your business card, make sure they are high-quality and relevant to your business. Blurry or pixelated images will make your card look unprofessional.
Tip 3: Make sure your contact information is prominently displayed.
Your contact information is one of the most important elements of your business card. Make sure it’s easy to find and read, and include all of your relevant contact information, such as your name, title, company name, address, phone number, email address, and website.
Tip 4: Include a call to action.
A call to action tells potential customers what you want them to do next, such as visit your website, call your office, or sign up for your email list. Make sure your call to action is clear and concise, and that it’s easy for potential customers to take action.
Tip 5: Proofread carefully before printing.
Before you print your business cards, proofread them carefully for any errors. This includes checking for typos, grammatical errors, and incorrect contact information.
By following these tips, you can create a professional and memorable business card that will help you make a lasting impression on potential customers.
FAQs about the Back of a Business Card
The back of a business card is a valuable space to include additional information that can help make a lasting impression and encourage potential customers to take the next step. Here are answers to some frequently asked questions about what to include on the back of a business card:
Question 1: What is the most important information to include on the back of a business card?
The most important information to include on the back of a business card is your contact information, including your name, title, company name, address, phone number, email address, and website. This information should be easy to find and read, and it should be placed prominently on the card.
Question 2: What other information can I include on the back of my business card?
In addition to your contact information, you can include other information on the back of your business card, such as a brief description of your business, a list of your products or services, a call to action, or a QR code that links to your website or social media pages.
Question 3: How can I make the back of my business card more visually appealing?
You can make the back of your business card more visually appealing by using high-quality images and graphics, choosing a visually appealing color scheme, and using a clear and concise font. You can also add a personal touch by including a photo of yourself or your team.
Question 4: Should I include a call to action on the back of my business card?
Yes, it is a good idea to include a call to action on the back of your business card. A call to action tells potential customers what you want them to do next, such as visit your website, call your office, or sign up for your email list. Make sure your call to action is clear and concise, and that it is easy for potential customers to take action.
Question 5: How can I use the back of my business card to promote my social media pages?
You can use the back of your business card to promote your social media pages by including links to your social media profiles or by including a QR code that links to your social media pages. You can also include icons for your social media profiles on the back of your business card.
Question 6: What are some common mistakes to avoid when designing the back of a business card?
Some common mistakes to avoid when designing the back of a business card include cluttering the card with too much information, using low-quality images or graphics, and using a font that is difficult to read. You should also avoid including any personal information, such as your home address or phone number, on the back of your business card.
By following these tips, you can create a professional and memorable business card that will help you make a lasting impression on potential customers.
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Conclusion
The back of a business card is a valuable space that can be used to provide additional information about your business, products, or services. By including key information such as your contact information, a brief description of your business, a call to action, and a QR code, you can create a more effective marketing tool that will help you attract new customers and grow your business.
When designing the back of your business card, it is important to keep it simple and easy to read, use high-quality images and graphics, and make sure your contact information is prominently displayed. You should also avoid cluttering the card with too much information and using a font that is difficult to read.
By following these tips, you can create a professional and memorable business card that will help you make a lasting impression on potential customers.
